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Featured Projects

10+ years of UI/UX.
I question the default, welcome the pushback,and design differently.

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HKUST
Main Site

Taming massive institutional complexity into a unified, highly scannable digital front door for the university.

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HKUST Library

Transforming a massive, multi-layered academic catalog into an intuitive, high-speed discovery engine.

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HKUST Business School

A prestige-driven digital ecosystem designed to seamlessly unify multiple academic departments while driving global enrollment and corporate partnerships.

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HKU Visa Application

A modernized digital platform built for the University of Hong Kong that transforms the complex student visa process into an intuitive, multi-role experience for students, faculty, and administrators.

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HKUST MBA

A premium, high-conversion digital flagship designed to attract top-tier global talent to Asia’s leading MBA.

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CityU LT

A modernized departmental hub built to showcase dense academic research while streamlining student navigation.

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CityU
GEO Mainland

A cross-border gateway optimized to smooth the admissions and onboarding journey for Mainland talent.

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HKU Visa Application

Transforming a high-stress, document-heavy bureaucratic process into a highly structured, anxiety-free digital workflow for incoming global talent.

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Jockey Club 
SMART Family-Link

An empathetic, highly accessible digital portal designed to bridge tech gaps for multi-generational families.

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Jebsen Consumer

An omnichannel e-commerce flagship designed to translate a multi-brand retail portfolio into a high-converting, friction-free digital shopping experience

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